Cultivated Leather by George Engelmay

George created leather from the world’s first harmless cultivated leather. This is real leather grown harmlessly from the skin cells of a living, sanctuary-grazing cow named Angel. I helped George redesign his Kickstarter page and establish a brand voice through a clear brand guidelines. We developed positioning and tone for sharing about his creation with easy to digest talking points.

Brand Guidelines & Copy Writing

• Copy for Kickstarter Page

• Mission statement & brand positioning

  
  

(Photo of George with Angel, the cow, and a piece of leather made from her cells)